Reach mobile teams at the moment they test their apps

Audience

Tens of thousands of new app testers every month

About 95% of visitors in each period are new, so a monthly sponsorship keeps reaching people who haven't seen your brand here before.

Sources: Google Analytics and InstallOnAir upload records, as of 14 September 2026.

How people use InstallOnAir

Every build brings a new group of testers

1. Upload

   app-release.apk · Build.ipa

   A developer uploads an Android or iOS build.

   Mobile developers, agencies, freelancers

2. Share

   installonair.com/app-download-link/…

   They share the install link or QR code with their testers.

   Tech leads, project managers

3. Install

   iPhone · iPad · Android

   Each recipient opens the link on their phone and installs the build.

   QA testers, product owners, clients

Audience profile

Who you'll reach

Builders

Mobile developers, app agencies and freelancers shipping test builds

Installers

QA testers, product managers, founders and client stakeholders

Platforms

iOS (IPA) and Android (APK). Of 24,061 builds uploaded in the last 28 days, 20,152 were iOS and 3,909 Android.

Page views

117,571 from 16 August to 14 September 2026, split almost evenly between build install pages (59,418) and the home page, where developers upload (56,364)

Top countries

India 37%, United States 12%, Russia 3%, Singapore 3%, China 3%. The top 10, which also include the Netherlands, Vietnam, Germany, Brazil and the Philippines, account for 69% of active users.

Devices

69% of active users are on phones and tablets, and 31% on desktop. Desktop visitors spend the longest on the site, averaging 1 minute 25 seconds.

Placements

Three places to sponsor, one sponsor each

Best fit

Products mobile teams use while building and testing

• Crash reporting and monitoring
• Real-device testing
• Test automation
• Mobile CI/CD
• Bug tracking and project management
• App analytics and attribution
• App security
• Backend and hosting
• Localization

We don't accept sponsors offering competing app distribution services, gambling or adult content.

How it works

Simple monthly sponsorships

• A flat monthly fee per placement. Rates on request, with a discount for booking more than one placement.
• One sponsor per placement, so your brand is never shown next to a competitor's.
• Every placement is clearly labelled as sponsored.
• You receive a report of views and clicks at the end of each month.
• We review creative and links before they go live.